PRS Guitars today announced its largest roster in the five-year history of the PRS Pulse Artist program. Nearly 20% bigger than any previous year, the class of 2025 comprises 137 artists from 27 countries including the USA, reflecting the program’s global scope and range of playing styles. The 2025 PRS Pulse Artists, like their predecessors, are making waves in local music scenes throughout the world and in the online guitar community. Additionally, four artists from the class of 2024 will be graduating to Official Artist status, an increased level of support, effective October 15, 2024: Leoni Jane Kennedy (United Kingdom), Pannasit Sukahotu (Thailand), Tomo-Zo (Japan), and Dimitri Peters (United States).
“The global music scene is teeming with remarkable talent deserving widespread recognition,” said PRS Guitars Director of Artist & Community Relations, Bev Fowler. “We created the PRS Pulse Artist program five years ago to highlight and support these up-and-coming guitar players. Through their various genres, they are expressing themselves through music that needs to be heard on a massive scale. The program also serves to connect these musicians with each other and to their local guitar dealers, increasing opportunities for development through community.”
PRS Guitars launched the PRS Pulse Artist program to help influential guitar players form stronger relationships with their go-to retail store and each other. The goal is to amplify these musicians and their art and help to connect more people through music. Through the program, artists are granted exclusive discounts on guitars, amps, and accessories through their local Authorized PRS Dealer. They also receive exposure through editorial content on the PRS Guitars website and posts on its social platforms. Adding “PRS Pulse Artist” to their resume has also helped these players connect with venues and potential sponsors.
“Becoming a PRS Pulse Artist opened so many doors to me, industry wise and for my mentality as a full-time musician and songwriter,” said Leoni Jane Kennedy. “Having industry giants such as PRS supporting my creativity has not only been a dream come true, but has shown me what a team should really be. Now that I’ve graduated into the Official Artist roster, I feel I’ve achieved something so foundational to my career and I couldn’t have asked for a better brand to represent and work with to show the world what I’m really made of. Thank you PRS!”
To see highlights from the class of 2024 and to stay up to date on PRS Pulse Artist news, follow #prspulseartist on Instagram or visit www.prsguitars.com/artists. For a video playlist of PRS Pulse Artists from the current and previous years, click here. For imagery, please click here.
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